Why In-Store Execution Still Drives 70% of Purchase Decisions
With all the noise around digital ads, influencers, and quick commerce, it’s tempting to think that customers decide what to buy long before they enter a store. But step into any supermarket,…Read more
How a Growing FMCG Brand Scaled Retail Operations Without Chaos Using BICI
As Indian retail becomes increasingly fragmented across general trade, modern trade, and quick commerce, scaling is no longer just about expansion it’s about control. This is the story of how a fast-growing…Read more
D2C to Offline Retail: The Smart Shift
Making the Leap from D2C to Offline Retail BrandPort isn’t here to push you into an unfamiliar world. We’re here to help you make the leap—gradually, strategically, and profitably. Offline retail…Read more
3 Smart Questions to Ask Before Picking Your First Offline Store
The 3 Questions Every D2C Brand Must Answer Before Going Offline Before placing your products in a physical store, it’s critical to ask the right questions. Offline success isn’t about being everywhere…Read more
From Instagram to Store Shelves — That’s Where Your Brand Belongs
You’ve mastered D2C. Your leads are growing, and sales are steady. But now competition is fierce, ad costs in India are soaring, and customers keep asking: “Where can I buy…Read more
