BrandPort POV: Why Quick Commerce Is Easy to Enter and Hard to Win
Quick commerce has moved from novelty to default buying behaviour in urban India. As of FY 2024, India’s Q‑commerce market is already in the USD 3–7 billion GMV range and is expected…Read more
Why In-Store Execution Still Drives 70% of Purchase Decisions
With all the noise around digital ads, influencers, and quick commerce, it’s tempting to think that customers decide what to buy long before they enter a store. But step into any supermarket,…Read more
How a Growing FMCG Brand Scaled Retail Operations Without Chaos Using BICI
As Indian retail becomes increasingly fragmented across general trade, modern trade, and quick commerce, scaling is no longer just about expansion it’s about control. This is the story of how a fast-growing…Read more
The Rise of Quick Commerce in India: How Fast Deliveries Are Changing Everyday Life
It’s late at night. You’re out of milk, snacks, or something you suddenly need. Ten minutes later, the doorbell rings. That simple moment captures how quick commerce (q-commerce) has become an everyday…Read more
D2C to Offline Retail: The Smart Shift
Making the Leap from D2C to Offline Retail BrandPort isn’t here to push you into an unfamiliar world. We’re here to help you make the leap—gradually, strategically, and profitably. Offline retail…Read more
3 Smart Questions to Ask Before Picking Your First Offline Store
The 3 Questions Every D2C Brand Must Answer Before Going Offline Before placing your products in a physical store, it’s critical to ask the right questions. Offline success isn’t about being everywhere…Read more
Why Most D2C Brands Slow Down After Initial Success on Instagram
Many young D2C founders follow a similar path Source or White label a good product Build a brand page on Instagram Run ads, generate leads, and close sales via DMs This approach…Read more
From Instagram to Store Shelves — That’s Where Your Brand Belongs
You’ve mastered D2C. Your leads are growing, and sales are steady. But now competition is fierce, ad costs in India are soaring, and customers keep asking: “Where can I buy…Read more
Merchandising Best Practices for Premium Consumer Brands: Build a Strong Brand Story Through Visual Merchandising
Merchandising for Premium Brands: Creating Experiences, Not Just Displays In the world of premium brands, every interaction counts.It’s not enough to have a great product—you must create an experience that speaks to…Read more
